![]() ![]() You can also boost customer loyalty by providing an excellent online sales service.īut it's a highly competitive world out there, and to be effective, small firms have to be on top of their game. EcommerceĮcommerce offers many advantages over traditional bricks-and-mortar business models - not least lower overheads and the opportunity to reach a wider audience. What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service. ![]() Many others are bricks-and-mortar businesses that are also offering products and services via their websites (‘bricks-and-clicks’).īut many other business models are using the internet to promote their business via websites, content marketing, email, apps, search marketing, social media sites like Twitter and networking sites like LinkedIn. There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. No matter what your business does, the internet is likely to be at the heart of your marketing strategy. ![]() The internet has transformed business marketing. ![]()
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